hellomed: Implementation of Clay & n8n with remarkable results
A 15x increase in reply rate, 126k new ARR closed and 90% savings on manual lead and data tasks
"When we engaged simon&co, our outbound sales system was labor intensive and ineffective—disconnected tools, manual uploads, and reply rates below 1%. They completely rebuilt our infrastructure from the ground up using Clay, n8n, and intelligent automations. Within two months, reply rates jumped to 15%, we closed EUR 126,000 in new ARR six months after launch, and saved over 10 hours weekly on manual tasks. We now have a scalable, automated outbound engine that runs itself. If you're tired of broken systems and underwhelming results, simon&co is the partner you need."
— Tim Bogdan, Co-Founder and COO @ hellomed
About
hellomed Group GmbH builds solutions for homecare and healthcare providers across Germany. Like many fast-growing HealthTech companies, the team had deep domain expertise and a strong product, but their commercial infrastructure had been assembled reactively, not by design. Data management, lead generation, CRM architecture, and outbound all ran on disconnected tools and manual work. They needed one repeatable revenue engine that could support aggressive growth without adding headcount.
Challenge
hellomed was fighting several structural problems at once:
No reliable sales tech stack. Disconnected tools and manual handoffs created friction, data inconsistencies, and bottlenecks.
Manual list building into lemlist. Lists were static, outdated, and unsanitized. They covered roughly half the addressable market and carried data quality issues that hurt deliverability and brand perception.
Reply rates below 1%. A clear signal that targeting, messaging, and data quality were all misaligned with the market.
Solution
We rebuilt hellomed's commercial infrastructure from the ground up through a methodical, data-driven approach:
-> Built a full, enriched database of every addressable customer for hellomed in Germany. Real-time data pulled from prospect websites, validated against the Handelsregister to confirm ICP fit, with multi-step cleaning logic to protect deliverability and stay compliant.
-> Connected the stack. Clay for data management and enrichment, lemlist for outbound engagement, and Zoho CRM wired together through custom n8n workflows. No more manual transfers, and information flows both ways across the whole sales stack.
-> Set up signal-driven prospecting. An RSS monitoring system scans for relevant market signals, filters opportunities against ICP parameters, enriches incoming leads with company context, scores them with our own logic, and routes qualified prospects straight into Slack and Zoho CRM with automatic task assignment to the right account manager. Reactive prospecting becomes proactive, signal-driven engagement.
-> Built an AI reply inbox assistant with Human-in-the-Loop (HITL) control. It drafts contextually appropriate responses for customer communications while a human approves, cutting manual effort without giving up quality or personalization.
=> Ran structured testing on messaging frameworks, targeting parameters, and engagement sequences to lift response and conversion rates.
Results
Reply rates from sub 1% to 15%.
EUR 126,000 in net new annual recurring revenue within the first six months of the engagement.
Around 10 hours per week of account manager time freed through a RSS automation, while surfacing dozens of high-value leads that would have stayed hidden.
95% less manual email response effort, about 45 minutes per user per day, through the inbox assistant with a human-in-the-loop functionality. Customer-facing teams shifted from admin work to relationship building.
EUR 13,500 in SaaS tool cost savings through better vendor selection and our partner pricing.
Why this matters
Smart growth needs more than a good plan. It needs the right infrastructure and the right people to build it. We moved hellomed from chaotic, manual outbound to a largely autonomous revenue engine by combining deep platform expertise (Clay, n8n, lemlist, Zoho CRM) with disciplined data practices and systematic testing.
The outcome was not just better numbers. It was a structural change in how hellomed finds, reaches, and converts the accounts they care about, at lower cost and with far less manual work. For HealthTech companies competing in tight markets with limited resources, this is what the right infrastructure investment returns: better commercial results while leadership stays focused on product and customer success.