Hellomed: Implementation of Clay & n8n with remarkable results

"When we engaged simon&co, our outbound sales system was labor intensive and ineffective—disconnected tools, manual uploads, and reply rates below 1%. They completely rebuilt our infrastructure from the ground up using Clay, n8n, and intelligent automations. Within two months, reply rates jumped to 15%, we closed EUR 126,000 in new ARR six months after launch, and saved over 10 hours weekly on manual tasks. We now have a scalable, automated outbound engine that runs itself. If you're tired of broken systems and underwhelming results, simon&co is the partner you need."

— Tim Bogdan, Co-Founder and COO @ Hellomed

About

Hellomed Group GmbH operates in the competitive healthcare technology sector, delivering innovative solutions to homecare and healthcare providers across Germany. Like many fast-growing HealthTech companies, Hellomed's leadership team possessed strong domain expertise and a compelling product offering, but they faced a critical operational challenge: their sales and marketing infrastructure had been assembled reactively rather than strategically. The company required a complete overhaul of their go-to-market systems—encompassing data management, lead generation, CRM architecture, and outbound engagement—to unlock their full market potential and establish a scalable, repeatable revenue engine that could support their ambitious growth objectives without overwhelming internal resources.

Challenge

Hellomed was confronting multiple systemic issues that were actively hindering their ability to scale commercial operations effectively:

→ Absence of a cohesive, reliable sales technology infrastructure, with disconnected tools and manual handoffs creating friction, data inconsistencies, and operational bottlenecks throughout the customer acquisition process

→ Lack of sophisticated data enrichment capabilities or lead scoring mechanisms, meaning the sales team was operating without the intelligence necessary to prioritize high-value prospects or personalize outreach based on company-specific signals and buying intent indicators

→ Reliance on manual, labor-intensive processes for uploading static prospect lists into lemlist—lists that were frequently outdated, unsanitized, and incomplete, covering only approximately half of their addressable market and containing data quality issues that damaged deliverability and brand perception

→ Underperforming email engagement metrics, with reply rates languishing below 1%—a clear indicator that messaging, targeting, or data quality (or all three) were fundamentally misaligned with market expectations

→ Reactive rather than proactive lead identification, with no systematic method for monitoring market developments, new account formations, or behavioral signals that would indicate optimal engagement timing

Solution

simon&co delivered a comprehensive transformation of HelloMed's entire commercial infrastructure through a methodical, data-driven approach:

→ Constructed a complete, systematically enriched database representing Hellomed's total addressable market (TAM) across Germany, incorporating real-time data extraction from prospect company websites, cross-validation against official company registers (Handelsregister) to verify ICP criteria accuracy, and sophisticated data hygiene protocols to ensure deliverability and compliance

→ Architected an integrated, synchronized technology ecosystem connecting Clay (for data orchestration and enrichment), lemlist (for outbound engagement), and Zoho CRM (via custom n8n automation workflows), eliminating manual data transfers and ensuring bidirectional information flow across the entire sales stack

→ Implemented an intelligent RSS feed monitoring and automation system that continuously scanned for relevant market signals, automatically filtered opportunities based on predefined ICP parameters, enriched incoming leads with contextual company data, applied proprietary scoring algorithms, and routed qualified prospects directly into Slack and Zoho CRM with automatic task assignment to the appropriate account manager—transforming reactive prospecting into proactive, signal-driven engagement

→ Designed and deployed an AI-powered reply inbox assistant featuring Human-in-the-Loop (HIL) functionality that drafted contextually appropriate email responses for customer communications, dramatically reducing manual effort while maintaining quality control and personalization standards

→ Executed systematic testing and optimization of messaging frameworks, targeting parameters, and engagement sequences to dramatically improve response metrics and conversion rates

→ Launched experimental channel expansion initiatives including direct WhatsApp outreach to decision-makers and innovative email-to-fax campaigns to reach traditionally difficult-to-access personas (45% reply rate on the WhatsApp campaign)

Results

→ Increased average email reply rates from sub 1% to 14%—a 14x improvement that fundamentally transformed the economics and scalability of Hellomed's outbound motion

→ Generated EUR 126,000 in net-new annual recurring revenue (ARR) within the first six months of engagement, delivering immediate, measurable return on investment

→ Secured over a dozen high-quality business meetings with qualified prospects, creating a robust pipeline of opportunities for Hellomed's sales team to convert

→ Achieved 35% reply rate on an experimental WhatsApp campaign targeting decision-makers of healthcare providers, validating alternative channel strategies for future expansion

→ Freed approximately 10 hours per week of account manager time through RSS automation system, while simultaneously identifying dozens of high-value leads that would have otherwise remained undiscovered

→ Reduced manual email response effort by 95% (saving 45 minutes per day per user) through intelligent inbox assistant implementation, allowing customer-facing teams to focus on strategic relationship-building rather than administrative tasks

→ EUR 13,500 in SaaS tool cost savings through optimized vendor selection & our partnership leverage

Why this matters

This engagement exemplifies simon&co's philosophy that sustainable B2B growth requires more than tactical execution—it demands strategic infrastructure. By combining deep technical expertise in marketing automation platforms (Clay, n8n, lemlist, Zoho CRM) with disciplined data management practices and systematic testing methodologies, we helped Hellomed transition from chaotic, manual outbound operations to a sophisticated, largely autonomous revenue engine. The result wasn't just improved metrics; it was a fundamental transformation in how Hellomed identifies, engages, and converts their ideal customer profile—at significantly lower cost and resource burden than their previous approach. For healthcare technology companies navigating competitive markets with limited internal resources, this case demonstrates how the right infrastructure investment can unlock disproportionate commercial returns while allowing leadership to maintain focus on product innovation and customer success.