Simon Merry

Digital Marketer

About me

Experienced Digital Marketer with a history of working across different sectors including Local Government, Charities and more recently Integrated Communications.

Skilled in Digital Content Development, Email Campaign Management, Search Engine Optimization and Social Media.

Strong marketing professional with a Bachelor of Science (BS) (Hons) focused in Multimedia Technology from University of Central England, Birmingham (Now BCU).

Away from work I can be found playing golf, watching the NFL or listening to records.

I live in Redditch, Worcestershire and I have a full UK Driving License.

Work Experience

Cross-Check Systems

>> Digital Marketing Manager (October 19 - Present)

Responsible for developing, implementing and managing marketing campaigns that promote Cross-Check Systems portfolio of Auto-ID Solutions and Asset Management Systems.

Raising brand awareness and supporting the talented development team within the digital space as well as driving website traffic and acquiring leads/customers.

Taking the lead on large digital content projects such as customer demo portals, online user guides and new web presence.

Adare SEC

>> Digital Marketing Executive (June 14 - October 19)

At Adare I was responsible for all digital output, including web, social media and more recently video.

Below is an outline of daily responsibilities.

  • Management of web presence using both Magento and Wordpress
  • Web Administration / Maintenance
  • Webchat Management
  • Qualifying and passing leads to a sales team
  • Intranet Administration & Development
  • Online Content Development (Blogs, Landing pages and social media campaigns)
  • SEO projects
  • Design of corporate and ecommerce email marketing
  • Producing any digital materials to support sales team such as Presentations and Video
  • Creating corporate videos and social media graphics

I was responsible for the following business tools and reporting:

  • Google Analytics
  • Mailjet (Email campaigns)
  • (Webchat Client)
  • Lead Forensics
  • SE Ranking (Search Engine Optimisation Software)
  • Monthly Marketing Report (Web traffic, lead generation)

Useful Links

Round Table Great Britain and Ireland

>> Online Communications Officer (May 10 - June 14)

Appointed to manage new website communications. This involved content management of websites, news writing, compiling online case studies and giving ad hoc advice and user training.

Daily managed social media presence on Twitter and Facebook, including content and dealing with member issues. Also investigating new and emerging social media sites for the organisation. Responsible for creating the organisations social media user guide/strategy.

Contributor and account manager for the National Round Table magazine (6000+ circulation). Assisted Chief Executive with advertising, PR and marketing campaigns.

Responsible for membership communications, via email, social media, website and intranet. Encouraged members to become involved in national initiatives. Worked with stakeholders to facilitate membership increases.

Managed stakeholder relations, bespoke development with local web agencies and user training for the following projects:

  • Members Dashboard
  • AMR (Annual Members Return)
  • Email Studio
  • Mobile website
  • Ecommerce Store

Useful Links

Birmingham City Council

>> Web Coordinator (August 08 – May 10 (Contract Role))

Responsible for the management and development of around 10% of the council website, that’s around 1500 pages.

BlueCube Communications

>> Web Designer (March 08 – August 08 (Self Employed))

Worked on various client projects for this digital agency as a web designer on a self employed basis.

Fresh Insurance Group

>> Webmaster

Designed and maintained the appearance of the company web sites and staff intranet

BECTA (British Education Communication Technology Association)

>> Project Support Officer to National Learning Network Materials Team

Project Support officer to online content projects. This involved delivering high quality learning materials for CD and web platforms.


2003 - 2005

BSc (Hon's) Multimedia Technology (2.1)

University of Central England, Birmingham (UCE).

2001 - 2003

HND Multimedia Technology (Merit)

University of Central England, Birmingham (UCE).

1999 - 2001

Advanced GNVQ in Information Technology

North East Worcestershire College, Redditch.



  • Fluent in Microsoft Office
  • Adobe Creative Suite (Photoshop,iIllustrator & After Effects)
  • HTML & CSS
  • MYSQL Databases
  • Wordpress (maintaining and creating sites/blogs)
  • Magento (maintaining eCommerce Shops)
  • Campaign Monitor / Mailchimp / Mailjet (digital marketing campaigns)
  • Communicator
  • Lead Forensics
  • Web Chat

Work Skills

  • Project Management (Web based and software projects)
  • Database Management
  • Software Testing
  • Software Documentation
  • Developer Liaison
  • Website Performance Reporting / SEO
  • PPC / Google Adwords / Analytics
  • User Support and Training
  • Video Production

Get in touch

To email me please click here or contact me via LinkedIn below.