Capacura: Validating new products with 60+ decision-makers

"At capacura, we were aiming to validate two new products but lacked a systematic go-to-market setup. simon&co brought in the expertise we needed—from crafting compelling copy to building the right tool stack and implementing a structured outbound process. As a result, we were able to speak with over 60 relevant decision-makers across LinkedIn and email campaigns in less than two months. Their approach gave us both speed and confidence, something we would not have achieved without a structured partner."

- Sascha Krüger, Head of Sales @ capacura GmbH

About

capacura operates as a purpose-driven impact investor with a distinctive mission: democratizing access to meaningful social transformation through financial participation. The organization focuses its investment activities across three critical sectors—healthcare, education, and environmental sustainability. What sets capacura apart is their commitment to co-investing their own capital directly alongside their investors in promising impact-oriented startups, creating a powerful alignment of interests and shared risk. However, despite their strong investment thesis and portfolio strategy, capacura encountered a significant operational constraint: their internal sales resources were stretched thin, leaving them without the dedicated bandwidth needed to systematically reach and engage key decision-makers. This limitation was particularly acute when attempting to validate new product offerings in the market, where timely feedback and rapid iteration are essential for success.

Challenge

capacura confronted several interconnected obstacles that were hindering their growth trajectory:

→ The absence of a repeatable, structured go-to-market framework made it difficult to efficiently test and validate new product concepts in real market conditions

→ Their outreach initiatives were conducted manually and lacked cohesion, resulting in inconsistent messaging, scattered efforts, and suboptimal response rates

→ The company had insufficient infrastructure and methodology to systematically identify, target, and connect with the right decision-makers across their target segments at the scale required for meaningful market validation

Solution

simon&co developed and implemented a comprehensive go-to-market architecture engineered specifically for rapid deployment and targeting accuracy:

→ Designed and constructed a repeatable, scalable outbound engagement system with customized configurations for each distinct product offering in capacura's portfolio

→ Developed sophisticated copywriting frameworks and messaging templates specifically optimized for maximum impact across both LinkedIn and email channels, ensuring consistent brand voice while maintaining channel-appropriate communication styles

→ Integrated intelligent automation technologies and data-driven prospecting tools to efficiently identify high-potential decision-makers within target organizations and systematically engage them with personalized outreach at scale, dramatically reducing time-to-market while increasing connection rates

Results

→ 60+ conversations with targeted decision-makers in under 2 months
→ EUR 125k closed won in new deals
→ Repeatable GTM framework established for future product launches

Why this matters

This case demonstrates how simon&co accelerates product validation for investor-backed ventures, ensuring speed-to-market and structured learnings.