capacura: Validating new products with 60+ decision-makers

"At capacura, we were aiming to validate two new products but lacked a systematic go-to-market setup. simon&co brought in the expertise we needed—from crafting compelling copy to building the right tool stack and implementing a structured outbound process. As a result, we were able to speak with over 60 relevant decision-makers across LinkedIn and email campaigns in less than two months. Their approach gave us both speed and confidence, something we would not have achieved without a structured partner."

- Sascha Krüger, Head of Sales @ capacura GmbH

Client Background

capacura GmbH is an impact investor and enables everyone to participate financially in positive social change in the areas of health, education, and the environment. Capacura invests its own capital in impact startups, thereby aligning interests with investors. With limited internal sales bandwidth, they needed a structured GTM system to engage decision-makers at scale to validate a new product.

The Challenge

capacura faced:
→ No GTM framework to validate new products quickly
→ Manual, fragmented outreach efforts with low consistency
→ Limited ability to connect with relevant decision-makers at scale

The Solution

simon&co designed a GTM architecture focused on speed and precision:
→ Built a structured outbound system tailored to each product
→ Created copy frameworks optimized for LinkedIn and email outreach
→ Leveraged automation to identify and engage relevant decision-makers fastt

Results

→ 60+ conversations with targeted decision-makers in under 2 months
→ EUR 125k closed won in new deals
→ Repeatable GTM framework established for future product launches

Why This Matters

This case demonstrates how simon&co accelerates product validation for investor-backed ventures, ensuring speed-to-market and structured learnings.