Spacio: from 0 to 27 Discovery Calls in five weeks

"Working with simon&co has been exceptional for our outbound initiatives. Within just five weeks, we secured 27 discovery calls with precisely the right architectural firms and property developers. Their Clay-powered approach, combined with genuine go-to-market expertise, delivered results that were swift, targeted, and remarkably effective. As founders, we needed to focus on building Spacio while ensuring our pipeline was in capable hands."

- Franz Forsberg, CEO & Founder @ Spacio A/S

About

Spacio is a SaaS provider in architectural technology. Its AI-driven parametric design platform changes the traditional architectural workflow: architects can design, analyze, and deliver fully code-compliant building projects in a single day, work that used to take weeks or months. With users in more than 30 countries, Spacio had strong product-market fit and clear user validation. But it lacked one thing: a systematic, repeatable way to find and reach key decision-makers, especially in the DACH region (Germany, Austria, Switzerland).

Challenge

Like many early-stage SaaS companies in fast growth, Spacio's customer acquisition leaned on referrals from happy clients and passive inbound. The product was genuinely differentiated, but several barriers held back scaling:

• No systematic, repeatable outbound engine. No defined Ideal Customer Profile, and no scalable, data-driven campaign infrastructure for consistent pipeline.

• Limited access to the real decision-makers inside architectural firms, where purchases and partnerships need buy-in from senior partners and C-suite, often through complex approval processes.

• Founders increasingly stuck in day-to-day sales and prospecting, pulled away from product innovation, strategy, and long-term vision.

Solution

simon&co built and deployed a signal-driven outbound system calibrated for the architectural industry:

• Ran market analysis to define Spacio's ICP, then built a database of more than 1,400 qualified architectural firms with verified C-level and senior partner contacts.

• Implemented Clay-powered enrichment tied to buying signals: recent or ongoing projects, technology adoption patterns, and signs of openness to AI-driven innovation.

• Ran multi-channel outreach across email and LinkedIn, with follow-up sequences tuned to each prospect's engagement and behavior.

• Built region-specific messaging that respected local nuance: German building codes, Austrian sustainability standards, and other jurisdiction-specific factors.

Results

-> 27 C-level discovery calls in 5 weeks across leading firms and developers.

-> EUR 97,000 pipeline increase from qualified opportunities in under 2 months.

-> 2 to 3x higher engagement rates on LinkedIn vs email only.

Why this matters

This is how simon&co turns complex B2B contexts into structured GTM systems:

• Startups go from "no process" to pipeline in weeks.

• Investors de-risk portfolio companies by scaling beyond founder-led sales.

• SMEs build outbound engines adapted to local market nuance.