Limatica: Building an Outbound Engine & custom signal framework
Getting in touch with relevant key decision-makers in our market in no time.
"As a startup, we needed an outbound system that worked without distracting us from product development. simon&co delivered exactly that. Their hands-on, startup-oriented approach ensured we quickly booked discovery calls with the right target accounts. Their expertise in Clay and CRM meant our processes became efficient, structured, and scalable. This freed us up to focus on building Limatica, while knowing that pipeline generation was managed effectively."
— Bastian Ruther, Co-Founder and CEO @ Limatica GmbH
About
Limatica GmbH is a deep tech venture working at the edge of battery technology. The company builds next-generation data solutions that accelerate and optimize battery development. Like many highly technical startups, the founding team had exceptional domain expertise and product vision, but they hit a clear operational gap: they needed a professional, scalable outbound sales infrastructure and proper CRM management to identify and engage high-value accounts. That external support let the founders stay on what they do best, advancing the product, refining the platform, and driving innovation, instead of getting pulled into sales operations and customer acquisition.
Challenge
Limatica faced several connected obstacles holding back commercial growth:
No formalized, repeatable outbound methodology. Outreach was ad hoc, inconsistent, and hard to measure.
Founders pulled into manual outreach and prospect management, spending time and mental bandwidth that belonged on product and technical innovation.
Attio, their CRM, sat largely unused as a strategic asset for managing pipeline, tracking engagement, organizing account data, and pulling insight from customer interactions.
Solution
simon&co built a purpose-built outbound infrastructure designed for early-stage startup constraints:
-> Architected and built the full outbound workflow, with clear processes, targeting criteria, and engagement sequences calibrated to reach the most relevant, high-potential accounts in the battery technology ecosystem.
-> Deployed Clay for signal-driven prospecting. Account identification based on behavioral indicators, technographic data, and competitive intelligence, with personalization at scale to lift response rates and engagement quality.
-> Engineered a custom RSS-based monitoring and alerting system for real-time intelligence on competitor activity, industry developments, funding announcements, partnerships, and other buying signals across the fast-moving battery market. This let Limatica engage prospects at the right moment with relevant messaging.
Results
Built a playbook and data framework for booking calls with C-level decision makers at key target accounts.
Built an RSS-based autonomous workflow to monitor key decision accounts and industry news.
Freed the founders to focus on product development.
Why this matters
This is how simon&co helps early-stage SaaS companies build a scalable outbound engine that fits product-first founders, balancing growth with focus.