Limatica: Building an Outbound Engine

"As a startup, we needed an outbound system that worked without distracting us from product development. simon&co delivered exactly that. Their hands-on, startup-oriented approach ensured we quickly booked discovery calls with the right target accounts. Their expertise in Clay and CRM meant our processes became efficient, structured, and scalable. This freed us up to focus on building Limatica, while knowing that pipeline generation was managed effectively"

- Bastian Ruther, Co-Founder and CEO @ Limatica GmbH

Client Background

Limatica GmbH is an innovative deep tech startup focused on innovative data solutions for battery development. The founders needed an outbound sales engine and CRM expertise to engage the right accounts while keeping focus on product development.

The Challenge

Limatica was faced with the following issues:
→ No structured outbound sales process
→ Founders having to handle outreach manually
→ Underutilisation of the CRM (Attio) for managing the pipeline and outreach data

The Solution

simon&co supported Limatica with a startup-focused outbound setup:
→ Designed and executed outbound workflows targeting the right accounts
→ Leveraged Clay for signal-driven prospecting and personalisation
→ Developed an RSS monitoring system to stay informed about competitors and relevant buying signals in the battery market

Results

→ Discovery calls secured with the right target accounts
→ Improved outbound and CRM efficiency
→ Freed founders to prioritize product development while pipeline ran in parallel

Why This Matters

This case shows how simon&co helps early SaaS companies build a scalable outbound engine that complements product-first founders, balancing growth with focus.