Limatica: Building an Outbound Engine & custom signal framework

"As a startup, we needed an outbound system that worked without distracting us from product development. simon&co delivered exactly that. Their hands-on, startup-oriented approach ensured we quickly booked discovery calls with the right target accounts. Their expertise in Clay and CRM meant our processes became efficient, structured, and scalable. This freed us up to focus on building Limatica, while knowing that pipeline generation was managed effectively."

- Bastian Ruther, Co-Founder and CEO @ Limatica GmbH

About

Limatica GmbH represents an ambitious deep tech venture operating at the cutting edge of battery technology innovation. The company specializes in developing sophisticated, next-generation data solutions specifically engineered to accelerate and optimize battery development processes. As is common with highly technical startups, Limatica's founding team possessed exceptional domain expertise and product vision, but they recognized a critical operational gap: they required a professional, scalable outbound sales infrastructure and specialized CRM management capabilities to systematically identify and engage with high-value target accounts. This external support was essential to allow the founders to maintain their primary focus on core competencies—advancing product development, refining their technology platform, and driving innovation—rather than becoming consumed by the complexities and time demands of sales operations and customer acquisition activities.

Challenge

Limatica encountered several interconnected obstacles that were constraining their commercial growth potential:

→ Complete absence of a formalized, repeatable outbound sales methodology or standardized process framework, resulting in ad-hoc approaches that lacked consistency and measurability

→ Founding team members were being pulled into manual outreach activities and prospect communication management, consuming valuable time and mental bandwidth that should have been directed toward strategic product development and technical innovation priorities

→ Significant underutilization of their existing CRM platform (Attio), which remained largely untapped as a strategic asset for systematically managing their sales pipeline, tracking prospect engagement data, organizing account information, and deriving actionable insights from customer interactions

Solution

simon&co delivered comprehensive support through a purpose-built outbound infrastructure specifically designed for early-stage startup dynamics and resource constraints:

→ Architected and implemented end-to-end outbound workflows with clearly defined processes, targeting criteria, and engagement sequences specifically calibrated to reach the most relevant and high-potential accounts within the battery technology ecosystem

→ Deployed Clay's advanced data platform to enable signal-driven prospecting capabilities, allowing for intelligent account identification based on behavioral indicators, technographic data, and competitive intelligence, while simultaneously powering sophisticated personalization at scale to increase response rates and engagement quality

→ Engineered a custom RSS-based monitoring and alerting system to provide real-time intelligence on competitor activities, industry developments, funding announcements, partnership formations, and other relevant buying signals within the rapidly evolving battery market landscape, ensuring Limatica could engage prospects at precisely the right moment with contextually relevant messaging

Results

→ Created a playbook and strategic data framework for booking calls with C-level decision makers at key target companies.
→ Created an RSS-based autonomous workflow to monitor key decision accounts and industry news.
→ Freed founders to prioritize product development.

Why this matters

This case shows how simon&co helps early SaaS companies build a scalable outbound engine that complements product-first founders, balancing growth with focus.