Spacio: from Zero-GTM to 27 Discovery Calls
Within five weeks, simon&co secured 27 discovery calls with the exact firms we wanted
"Working with simon&co has been exceptional for our outbound initiatives. Within just five weeks, we secured 27 discovery calls with precisely the right architectural firms and property developers. Their Clay-powered approach, combined with genuine go-to-market expertise, delivered results that were swift, targeted, and remarkably effective. As founders, we needed to focus on building Spacio while ensuring our pipeline was in capable hands."
- Franz Forsberg, CEO & Founder @ Spacio A/S
About
spacio.ai operates as a cutting-edge SaaS provider specializing in architectural technology solutions. At the core of their offering is an innovative AI-driven parametric design platform that fundamentally transforms the traditional architectural workflow. This powerful tool empowers architects to seamlessly design, comprehensively analyze, and successfully deliver fully code-compliant building projects within a single day—a process that historically required weeks or months. With an impressive operational footprint spanning more than 30 countries worldwide, Spacio had successfully achieved robust product-market fit and garnered strong validation from users. However, despite this technical success and international presence, the company struggled with a critical gap: they lacked a systematic, repeatable methodology for consistently identifying and connecting with key decision-makers, particularly within the strategically important DACH region (Germany, Austria, and Switzerland).
Challenge
Similar to numerous other early-stage SaaS companies navigating rapid growth, Spacio's customer acquisition strategy depended heavily on organic referrals from satisfied clients and passive inbound interest generated through their reputation. While they had developed a genuinely transformative product with clear market differentiation, several significant barriers were impeding their scaling efforts:
→ Complete absence of a systematic, repeatable outbound sales engine—they had not yet defined their Ideal Customer Profile (ICP), nor had they established any scalable, data-driven campaign infrastructure to support consistent pipeline generation
→ Severely restricted access to the actual decision-makers within architectural firms, where purchasing decisions and partnership commitments typically required buy-in from senior partners and C-suite executives with complex approval processes
→ Founding team members were increasingly trapped in day-to-day sales activities and time-consuming prospecting tasks, diverting their valuable attention and expertise away from critical priorities like product innovation, strategic planning, and long-term company vision
Solution
simon&co architected and deployed a comprehensive, signal-driven outbound go-to-market system specifically calibrated for the unique dynamics of the architectural industry:
→ Conducted thorough market analysis to precisely define spacio's Ideal Customer Profile, then meticulously compiled and curated a database of over 1,400 qualified architectural firms, complete with verified C-level and senior partner contact information
→ Crafted sophisticated messaging frameworks and communication templates that directly addressed prevalent industry pain points while clearly articulating the platform's capacity to revolutionize existing workflows and deliver measurable time savings → Implemented Clay-powered data enrichment capabilities integrated with intelligent buying signals such as recently completed or ongoing projects, technology adoption patterns, and indicators of openness to AI-driven innovation
→ Orchestrated coordinated multi-channel outreach campaigns spanning both email and LinkedIn touchpoints, with strategically sequenced follow-up communications tailored to prospect engagement levels and behavioral signals
→ Developed region-specific customization strategies that acknowledged local market nuances, including compliance with German building codes and regulations, Austrian sustainability standards and environmental requirements, and other jurisdiction-specific considerations
Results
→ 27 C-level discovery calls in 5 weeks across leading firms and developers
→ €97,000 pipeline increase from qualified opportunities in under 2 months
→ 2–3x higher engagement rates on LinkedIn vs. email-only
→ Freed founders from daily prospecting, enabling focus on product and fundraising
Why this matters
This case shows how simon&co translates complex B2B contexts into structured GTM systems:
→ Startups go from “no process” to pipeline in weeks
→ Investors de-risk portfolio companies by scaling beyond founder-led sales
→ SMEs establish outbound engines adapted to local market nuances