Spacio: from Zero-GTM to 27 Discovery Calls
Within five weeks, simon&co secured 27 discovery calls with the exact firms we wanted
"Working with simon&co has been exceptional for our outbound initiatives. Within just five weeks, we secured 27 discovery calls with precisely the right architectural firms and property developers. Their Clay-powered approach, combined with genuine go-to-market expertise, delivered results that were swift, targeted, and remarkably effective. As founders, we needed to focus on building Spacio while ensuring our pipeline was in capable hands.
- Franz Forsberg, CEO & Founder @ Spacio A/S
Client Background
Spacio is a SaaS company in architectural technology. Their AI-powered parametric design platform enables architects to design, analyze, and deliver code-compliant buildings in a single day. Active in 30+ countries, Spacio had strong product validation but lacked a structured way to consistently reach decision-makers in the DACH region.
The Challenge
Like many early-stage SaaS firms, Spacio’s growth relied on referrals and inbound interest. Despite a breakthrough product, they faced:
→ No systematic outbound engine (no ICP, no scalable campaigns)
→ Limited access to decision-makers (sales cycles hinged on senior partners)
→ Founders stuck in sales (time lost to prospecting instead of product and strategy)
The Solution
simon&co designed and executed a signal-driven outbound GTM system tailored for architecture:
→ Defined ICP and curated 1,400+ firms with C-level contacts
→ Built message frameworks highlighting industry pain points and workflow transformation
→ Used Clay-powered enrichment with signals like recent projects and AI adoption
→ Ran multi-channel campaigns (email + LinkedIn) with tailored follow-ups
→ Customized by region (German building codes, Austrian sustainability standards)
→ Delivered dashboards for engagement metrics and CRM-ready routing
Results
→ 27 C-level discovery calls in 5 weeks across leading firms and developers
→ €97,000 pipeline increase from qualified opportunities in under 2 months
→ 2–3x higher engagement rates on LinkedIn vs. email-only
→ Freed founders from daily prospecting, enabling focus on product and fundraising
Why This Matters
This case shows how simon&co translates complex B2B contexts into structured GTM systems:
→ Startups go from “no process” to pipeline in weeks
→ Investors de-risk portfolio companies by scaling beyond founder-led sales
→ SMEs establish outbound engines adapted to local market nuances